Statement: This is the city I was born. This is my visual environment. I shoot all these important or unimportant, permanent or ephemeral symbols of the city that are dominant features in our visual field, but are depicted in everybody’s consciousness more about their everyday use, than about their visual uniqueness. Their photographic transformation, based upon rules; Personal, optical and photogenic, denotes visual upgrade and revelation of this uniqueness. Considering that the above rules comprise a personal “update algorithm”, transformation acquires the character of α construction. It’s product, a mixture of ‘visual intelligence’ and experiential cognition is shaped by the desire to explore the visible and the need to create versions of what we see.